We co-created and launched Lo que haces cuenta, a storytelling-based podcast designed to engage young audiences and foster greater awareness of their environmental impact. Produced by Talk2U and National Geographic, and distributed through Radio Disney Latin America, the series addresses climate change, sustainability, and the power of individual action. Through compelling weekly episodes hosted by Sofi Carmona and Eyal Weintraub, the podcast combines personal stories, scientific insight, and actionable tools — featuring National Geographic Explorers as guests — to inspire a deeper connection with the planet. Scope: • Strategic development • Brand messaging • Narrative tone • Media campaign ensuring consistency, relevance, and alignment with the values and mission of National Geographic. Available on: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Deezer, and Radio Disney. Images credits: Ateneo Islandia, Talk2U