For BIOS: Spinetta, a National Geographic documentary honoring the life of iconic Argentinian musician Luis Alberto Spinetta, we led the storytelling, concept, and art direction for the launch campaign and special exhibition. Honoring his enduring legacy, we created a deeply personal and emotionally charged experience that connected music, memory, and cultural identity. The curated exhibition featured Spinetta’s personal records, iconic clothing, and original artwork, offering an intimate glimpse into the creative essence of this legendary artist, while the event’s branding and narrative wove together his timeless artistry with contemporary emotion.