For National Geographic Expeditions, we led the branding and experience design for “Tierra Sagrada de los Incas”, an exclusive journey through Lima, Cusco, and the Valle Sagrado in Perú. Beyond the operational coordination for a group of 25 travelers, our focus was on crafting a cohesive narrative that reflected National Geographic’s values of exploration, cultural connection, and environmental respect. Through carefully designed key messages, visual identity, and storytelling touchpoints, we ensured that every moment of the trip resonated with the brand’s spirit — transforming the experience into a meaningful, immersive, and memorable expedition that honored the rich history, landscapes, and communities. Photography - Rikky Azarcoya