We collaborated with Casa Jaspe, a creative space based in Buenos Aires, to build their brand universe from the ground up: concept, visual identity, narrative, and graphic system. Casa Jaspe brings together workshops, gatherings, and a store of handmade objects, with the purpose of becoming a space where people can inhabit art as a form of personal exploration, connection, and authentic expression. We created a sensitive, authentic, and versatile identity that blends the artisanal with the contemporary, reflecting the playful, spontaneous, and human essence of the project. Scope: • Development of concept, manifesto, and strategic pillars • Creation of tone of voice, brand narrative, and full copywriting • Visual identity design: logo, color palette, and main typefaces • Complete graphic system: flyers, activity catalog and social media assets • Proposals for styling and ambiance of the physical space Graphic Design, Art Direction & Photography - Ludmila Moltini