We partnered with Cibeles, Argentinian fashion brand, to develop the creative concept and storytelling for their new Fall-Winter collection. The campaign blends timeless aesthetics with intimate, emotional narratives connecting with nature. Featuring actress Celeste Cid, the collection celebrates freedom, presence, and transformation. “Continuo Atardecer” is a tribute to the fleeting beauty of everyday moments—a collection inspired by the light that softens the day, the transitions that shape us, and the quiet power of presence. Scope: • Concept, narrative, and strategic storytelling • Campaign tone, messaging, and scripts • Branding of the collection: logos, palette, typography, and graphics • Creation of digital formats and content series • Social media, web, newsletters, and in-store applications • +100 tailored brand assets • Brandbook with seasonal guidelines Graphic Design & Art Direction - Ludmila Moltini