We led the complete strategic and visual redefinition of Mano Arquitectura, a studio with over two decades of history. Our objective was to honor its legacy while translating its timeless, rooted essence into a contemporary and sensitive visual language. We crafted a brand universe grounded in earth, stone, and light — a quiet, elegant, and soulful identity, deeply connected to the land, the materials, and the dialogue between people and place. Scope: •⁠ ⁠Strategic brand positioning •⁠ ⁠Storytelling, tone of voice and messaging •⁠ ⁠Visual identity & brand guidelines •⁠ ⁠Corporate materials and Social Media assets •⁠ Internal templates & communication materials Art Direction & Graphic Design - Judit Vilarasau